Now four years running, Adap.tv and Digiday have teamed up again to produce the semi-annual State of the Video Industry Report - a deep dive into U.S. video advertising and the emerging trends that will shape the industry in 2014 and beyond.86% of brands anticipate an increase in video ad spend in 2014
60% of buyers will be purchasing programmatically across all screens in 2014
7 out of 10 agencies are buying mobile video today
CPMs have risen 7% YOY; inventory availability also has increased by more than 33%
Download the report today to discover what more than 900 agencies, publishers and intermediaries have to say about the changing landscape of TV and video advertising.
Key highlights include:
Get the insights you need today, that will help prepare you for doing business in the ever-evolving world of video advertising.